July 7, 2016 – The Summer of B2B Marketing & Communication

Full Day 8:30 AM -> 6:00 PM

The disruption in B2B: Myth or “The Next Big Thing”?

The IE-Club is a partner of the Summer University of B2B Marketing & Communication

While many actors are now established BtoB attacked on their respective markets, can the disruption or should it be answered?

How to transform the usual thought patterns? How to step back and make a difference? What cultural or regulatory brakes?
What must disrupter? The business model in its entirety? A distribution strategy? The customer experience? Communication ? Must face a total break with the existing?

So many questions B2B Summit aims to answer.

Join the BtoB Summit 2016, whose program offers testimonies, round tables and workshops. A day full of diversity. Stakeholder diversity, diversity in visions and experience feedback, but a common conviction: the disruption arises creation!

The discussions in the framework of the roundtable will build on the results of the study by Infopro with business decision makers operating in B2B.

More info / registration on: http://www.btob-summit.com/

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